On the 23rd of June, at the Mersey Maritime Exchange event in Liverpool, UK we presented our study in collaboration with Connected Places Catapult and Mersey Maritime. Together, we’re re-imagining river-centric transportation in the Mersey area from three different user perspectives: passenger, tourist, and freight.
Over the course of our study, we found ways to enhance three user journeys:
And these user journeys are just a starting point. We’ve also suggested next steps for pilot projects and studies to start unlocking future opportunities across the region.
We wanted to understand the key strengths of existing plans for the Liverpool City Region, to know how to get the most out of future projects. These included:
And we asked stakeholders what they would like the future of transportation on the river to look like, to help us deliver the most value from each user perspective. Some of the recurring messages included:
Some of the main points raised by local stakeholders ranged from a lack connectivity to making the most of Freeport status. And we’ve created our user journeys with these challenges and opportunities at their heart.
In 2019, the UK Government laid out a 30-year vision for the maritime industry – Maritime 2050. It focused on the potential of technology to improve the efficiency, sustainability, and resilience of UK ports and shipping.
Since then, there has been a surge of activity with announcement of eight Freeports, the signing of the Clydebank Declaration at COP 26, and the Clean Maritime Demonstration Competition now entering its second phase. These initiatives have plenty in common:
We’re following these same principles as we re-imagine transportation in Liverpool. So we can enhance the experience of passengers, tourists, and freight for an exciting and bright future.