Sustainability success: proven methods to reach your targets
In our recent deep dive into Lead with Sustainability, we didn't just talk about the significance of sustainability; we provided a tangible approach for businesses to follow.
Setting your sustainability targets is one thing, but translating those targets into actionable steps is the real challenge. While many grasp the 'why', the 'how' often remains elusive. We're here to bridge that gap, guiding businesses in transforming their aspirations into concrete actions. Read our latest articles about sustainable manufacturing here.
Today, we chatted with Jeroen Thyssen, a key contributor to the article and Team Lead at Royal HaskoningDHV. He offers a unique and personal insight into the evolving landscape of sustainability, shedding light on the current trends and hurdles faced by the industry.
Today, we chatted with Jeroen Thyssen, a key contributor to the article and Team Lead at Royal HaskoningDHV. He offers a unique and personal insight into the evolving landscape of sustainability, shedding light on the current trends and hurdles faced by the industry.
Redefining business investments in sustainable manufacturing
Historically, immediate financial gains have been the driving force behind business investments. Traditional business cases, often operating on assumptions like 3-year payback periods, tended to sideline long-term sustainability goals in favour of quick returns. But times are changing. With mounting pressures from consumers, stakeholders, employees and regulatory bodies, there's a growing realisation that mere profit isn't the endgame. This shift demands a fresh perspective. A perspective visualising a better future for the individual and the company. Instead of relying solely on traditional business cases. Forward-thinking companies are now weighing various scenarios to pinpoint sustainable manufacturing investments that enable them to realise their sustainability aspirations.White paper
How are manufacturers making investment decisions in fast-changing markets?
Markets, technology and opportunities are changing fast. In the process, decisions regarding investment for future manufacturing success are becoming more complicated and more time pressured. The white paper elaborates on key challenges companies face and how to make sure your investment will generate value for tomorrow.
Envisioning a better future
"Much of the current narrative around sustainability is negative, and rightfully so," argues Jeroen Thyssen. "However, by visualising a brighter and greener future, one can start to support the required shift wholeheartedly." This approach involves more than just continuing with business as usual; it requires making significant changes. Starting this journey should not be done alone. With industry leaders like Royal HaskoningDHV paving the way, the path to genuine sustainability in manufacturing becomes clearer and more attainable. When we all take steps together with clear goals in mind, we create a future where businesses and the planet benefit.The challenges and rewards
Drawing from my vast experience, I understand the challenges businesses face when pivoting towards sustainability. The path to a greener future is laden with hurdles. We will need more than simply continuing with the status quo. However, the rewards do outweigh the challenges. Every time a business makes a sustainable choice, it's a step towards the world we all dream of.
EMEA and America's Team lead Sustainable manufacturing 
Drawing from my vast experience, I understand the challenges businesses face when pivoting towards sustainability. The path to a greener future is laden with hurdles. We will need more than simply continuing with the status quo. However, the rewards do outweigh the challenges. Every time a business makes a sustainable choice, it's a step towards the world we all dream of.
A structured approach with a manufacturing sustainability roadmap: turning sustainability ambitions into actions
In our dedication to guiding businesses on their sustainability journey, we've crafted a structured approach that turns ambitions into a practical and actionable sustainable business roadmap. Let's delve into the details:1. Translating ambitions into a sustainable vision:
It's crucial to convert broad corporate ambitions into specific, actionable targets. Jeroen underscores the importance of shifting away from the grim narratives of climate change to envision a world with clean cities, thriving businesses, reduced noise pollution, and flourishing biodiversity. "It's essential to consider local nuances, regulations, and resource availability when shaping these targets," he notes, emphasising that it's not just about big dreams but also realistic, localised planning.2. Scenario-based analysis:
Sustainability isn't a short sprint; it's a marathon with goals often set for 2030 and beyond. And this journey, as Jeroen shares, might "hurt a bit." It's about embracing the long-term vision, even if it means making tough decisions now. "It's not just about what's good now, but more so about what will be ideal in the future," he emphasises. Businesses can navigate the complexities going forward by weighing the potential impacts of various scenarios.3. Beyond immediate profits:
Jeroen insists on redefining success, urging businesses to look past short-term profits. "The temptation for quick returns is strong, yet our focus should be on the mid to long-term total cost of ownership and the broader vision," he explains. Adopting this comprehensive view is key to laying the groundwork for a sustainable future.4. Collaborative implementation:
The final step is all about teamwork and joint efforts. "After thorough analysis, it's time to act," Jeroen says. Workshops, clear communication, and shared objectives are vital in rallying everyone behind the sustainability plan. This collaborative spirit will transform ideas into tangible global actions in the coming years.Jeroen believes in the immense potential of businesses to drive sustainable change. "It's not just about hitting targets or achieving short-term objectives; it's about businesses acknowledging their powerful influence and making progressive changes for significant impact." The collective actions of businesses, from adopting energy-efficient practices to reducing waste and promoting water stewardship, will forge a path to a sustainable future. Every step taken is part of a greater journey toward the sustainable world we all dream of.
Explore more
If you're eager to dive deeper into sustainable manufacturing, we have a detailed guide ready for download. It's packed with practical tips and strategies suited for the current market. Ready to take a step closer to a sustainable future? It's just one click away.Article
How to identify best-value solutions to meet corporate sustainability targets
Justifying investment for sustainability ambitions can be difficult. Choose the most efficient investments at the lowest total cost of ownership.
Discover more about delivering excellence in manufacturing and supply chain operations
Industry solutions
